Since joining HVS in 1998, Bethany Cronk, MAI, MBA, has built long-lasting relationships as a trusted advisor for clients by completing consulting and appraisal assignments for hundreds of full-service hotels and resorts. Bethany’s ability to seek out, absorb, and analyze every ounce of intel about a hotel or market enables her to render trustworthy conclusions about value or feasibility. Bethany provides a customized approach to complex lodging supply and demand analyses, facility recommendations, group demand projections, meeting space recommendations, pro forma development, property tax projections, return-on-investment analyses, management contract analysis, and brand assessments. Bethany has also managed numerous complex market, feasibility, and appraisal assignments for group-oriented hotels, resorts, IACC conference center hotels, convention hotels, and hotel portfolios spanning hundreds of assets. Her dedicated focus on the unique aspects of luxury assets and their clientele has positioned Bethany as a niche expert.
Bethany’s extensive higher education began when she earned her BS degree from Cornell’s renowned School of Hotel Administration. She went on to study culinary arts at L’Ecole de Cuisine La Varenne in Paris and later earned dual MBA degrees in Finance and Marketing from the University of Denver. Bethany spent two years teaching Managerial Communication at the University of Denver’s College of Business and taught senior-level Hotel Management for two years as a volunteer at the University of Colorado at Boulder’s School of Business. Furthermore, she is a Designated Member (MAI) of the Appraisal Institute.