Repositioning a Destination

What is needed to reposition an entire destination? All around the world destinations reach a mature life cycle and are forced to re-invent themselves due to increased global competition. This case study on Montenegro can provide an insight.
Arlett Hoff is a Director with HVS’s London office, specialising in hotel valuation and consultancy. Arlett joined HVS in 2006 after experience in the hotel investment industry as well as operational hotel experience. Her consultancy experience includes valuations, feasibility studies, concept recommendations, highest and best use analyses, and strategic positioning. Arlett is a member and registered valuer with the Royal Institution of Chartered Surveyors (‘RICS’). Contact: ahoff@hvs.com or +44 (207) 878-7753 (Work)

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